Free People’s allure springs from its rich legacy (it’s been around since thee 70s) and resonance with the free-spirited essence. It all began with a single West Philadelphia store that grew into a movement.
As it evolved, Free People matured into a brand that speaks to the intelligent, creative, and confident young woman.
If you’ve been in a store, you understand the pull.The brand’s charm lies in its eclectic range of clothing that captures that special feeling. Browse stores with a similar vibe below.
My Picks: Best Brands Like Free People
In a hurry?
While I recommend browsing the full list to find your perfect match, these are my top four brands that truly capture the free-spirited, bohemian essence of Free People.
It’s no coincidence that some Urban Outfitters and Free People designs feel similar – both labels are part of the URBN brand family. I recommend the Kimchi Blue brand they stock for some cute creative pieces.
My Pick:
Everything about this embroidered babydoll top is so Free People coded – except the lovely price tag.
I used to think Cotton On just sold basics. But the originally Australian brand has a sprinkling of boho items in the mix. Think crochet dresses and tops and breezy maxi dresses.
When you shop Showpo, you’ve got options. Find plenty of brands, a range of price points, and yes a size-inclusive range. In addition to the rotation of brands, Showpo has an in-house line, offering everything from festival-inspired pieces to urban-cool essentials.
I first came across ASTR while strolling through the dress department at Nordstrom. If floral and feminine dresses catch your eye, you’ll have lots to peruse here.
Lulu’s is generally known for affordable occasion wear. But look closer and you’ll find breezy boho staples like printed kimonos and cool peasant dresses. If you’re a must-consult-reviews-before-adding-to-cart type, you’ll appreciate the many photo reviews at Lulu’s.
One look at the name and it’s clear that River Island has some free-spirited clothing in store. I first came across their flowy garments on ASOS and have seen them popping up ever since. Browse to find your next favorite peasant dress.
Lucky Brand does more than denim. Find your California-cool aesthetic here as designs blend relaxed elements with everyday essentials. The laid-back dresses and earthy prints look especially effortless.
Best For: Authentic, lived-in denim with a California-cool vibe.
It’s hard to put & Other Stories in a box and maybe that variety is what draws shoppers in. From eclectic prints to effortless silhouettes, it’s a haven for those seeking Free People-esque styles with a modern edge.
Hill House delivers timeless designs with a hint of nostalgia. Yes, the collective swoon over the now-famous Nap Dress put it on my radar. The brand also limits environmental impact by using non-toxic materials and carefully vetted manufacturing partners.
Rooted in beach culture, Faherty captures laid-back coastal living. The brand’s commitment to sustainability shines through its thoughtfully crafted clothing, offering relaxed, beach-inspired designs.
Best For: Quality, cozy knits and that laid-back coastal vibe.
No list of stores like Free People is complete without Anthropologie. Both brands sit under the same company – URBN so it’s no wonder the designs have similarities.
Cool girls shop at Ref. Or so the cheeky marketing and subtly sexy designs insinuate. Sustainable, chic, and effortless, Reformation designs are built to give a confidence boost. Their cello top is my favorite, in case you were wondering.
Madewell is the go-to for timeless pieces that are equal parts casual and chic. With a focus on quality denim and everyday essentials, Madewell clothing is simple and functional without feeling drab.
My Pick:
I have been wearing this poplin midi skirt from Madewell on repeat. It’s free flowing and plays well with many a top from the cropped to the flowy boho variety.
You’re not a lead in a captivating romance novel? You can feel like one in the feminine and floral dresses from En Saison. It’s more polished than Free People but has a similar effortless yet beautiful feel.
LUXE BRANDS LIKE FREE PEOPLE
Click any store name below to shop luxe stores that have a free-spirited feel.
Do your eyes a favor and browse Cara Cara’s prints, often drawn in-house or adapted from vintage textiles. Each garment reflects a unique casual glamor, meticulously crafted in ethically operated workrooms.
When searching for stores like Free People, don’t ignore the dreamy designs at For Love & Lemons. Find delicate lace, flowing fabrics, and intricate embellishments on pieces that exude romance.
Best For: Dreamy, romantic dresses with intricate details.
Bring your printed paradise dreams to life with Farm Rio. This luxe brand brings a tropical flair to your wardrobe, infusing each garment with playful prints and joyful energy.
You may remember DÔEN from my brands like Reformation list. A lot of the pieces give off a Free People-esque vibe. Get your fill of frills, florals, and all things feminine here.
Also, I have to let you know about the Gap x DÔEN collab where you can find relaxed feminine pieces at shockingly stellar price points.
Shop Christy Dawn, Whimsy + Row, Cleobella, and Reformation for sustainable designs similar to Free People’s. These brands prioritize eco-friendly materials, and ethical production practices while making clothing that resonates with Free People’s bohemian-inspired style.
For a similar price point to Free People, explore brands like Anthropologie, & Other Stories, Showpo, and Madewell.
Celeste Renee
Celeste Renee is a capsule wardrobe stylist and communication expert, blending her love for minimalist, sustainable fashion with a passion for effective self-expression. As the founder of The Elegance Edit, Celeste offers practical style advice and guides that help readers build polished, versatile wardrobes for every occasion. Her work is characterized by a focus on quality, elegance, and approachability. She offers communication insights on her podcast A Better Way to Say.
Welcome in, lover of modern, architectural style. If you find yourself drawn to clean lines, quality fabrics, and that distinctly minimalist-with-an-edge aesthetic, these brands like
